Showing posts with label gul surf. Show all posts
Showing posts with label gul surf. Show all posts

Monday, 31 January 2011

Lewis. Extra chilli sauce. No onions.

Our little shop mascot Lewis Stritch (now a fully-fledged member of the Gul team) came in for a new wetsuit today. As with all sponsored riders, a brand expects a certain amount of return from riders it invests in. This is often in the form of massive media exposure wherever possible.
However, here at Gul Bude, we expect a little more.
Here, we expect our sponsored riders to don the suit when they're given it, and do a circuit of the block, no matter the weather or conditions. It's also stipulated that they round off the circuit by buying a kebab that we can all share.
Sadly, KJ's was shut.
But we don't forget Lewis... When there's a free donner involved, we never forget....